Air
Problem
Section titled “Problem”The World Health Organization ranks bad air quality as one of the top five most dangerous risk factors for health. An estimated 3+ million unnecessary deaths occur globally in association with poor air. What about lost time, performance, money, and enjoyment?
Thinking Impairment
Within a few hours the CO2 has risen enough that you become cognitively impaired. It’s like working with a 20 lb weight vest on.
400–600 ppm of CO2 is the ideal, equivalent to outdoor air. Impairment is noticeable at 1,000 ppm and is 25–50% at 1,400 ppm. In an unventilated standard home office after 3 hours you are hitting 1,000 ppm and after 4 hours you are hitting 1,400 ppm.
Learning Impairment
In addition to CO2 and pollution issues impacting working hours, more importantly, sleeping hours are even worse. At least in the workday you get up, open the door, and go for a walk. At night you share the same room with another person, perhaps a child, and animals. CO2 levels are likely significantly higher as you sleep.
Since all learning and muscle growth happens during sleep, any deficit will impact learning over your entire lifetime.
Forever Pollution
The home is filled with forever chemicals and nanoplastics that cross the blood-brain barrier and never leave. The average adult takes 20,000–25,000 breaths a day, 90% of them indoors, which is 2–5x worse than outdoor air. This contributes to Alzheimer’s, cancer, and — at the molecular level — your body trying to work but running into random “interrupting” chemicals and particles.
Damaged Development
Parents are literally feeding their children plastic and forever chemicals from the day they are conceived. Because plastic and chemicals pass through biological tissue, babies imbibe this toxic garbage through the umbilical cord, mother’s milk, and then the air.
If these damage us as adults, what must they do to the development of children? As concentrations build, the problem worsens — they will pass even more pollution to their own children.
Ideal air is equivalent to the air you’d find in a pristine forest:
- low CO2
- zero chemicals
- zero synthetic particles
| Measure | Optimal Target | Regulatory Limit | Notes |
|---|---|---|---|
| PM2.5 | ≤5 μg/m³ | 15 μg/m³ (WHO) | WHO revised down in 2021, optimal is well below |
| PM0.3 | ≤1 μg/m³ | no standard | Ultrafine more dangerous, no official limit |
| TVOC | ≤100 ppb | 300 ppb (WELL) | WELL is already a “healthy building” standard, optimal is 3x tighter |
| CO2 | ≤600 ppm | 1,000 ppm | 600 ppm is outdoor baseline; cognitive performance measurably degrades above 1,000 |
| HCHO | ≤10 ppb | 100 ppb (WHO) | RESET standard; most sensitive occupants affected below WHO limit |
| CO | ≤1 ppm | 9 ppm (EPA) | No safe level established; minimize as close to zero as possible |
| NO2 | ≤10 ppb | 53 ppb (EPA) | WHO revised to 10 ppb in 2021 — EPA hasn’t caught up |
| Humidity | 40–60% RH | no standard | Below 40% increases viral transmission; above 60% promotes mold |
| Temperature | 68–72°F | no standard | Cognitive performance and sleep quality optimized in this range |
The biggest problem is confusion and noise. There is no longevity-based builder providing a high-tech, no-nonsense 360 solution. Major gaps:
- No true north measurement
- No easy installation
- No maintenance-free system
Studies estimate 30–50% of HVAC systems have detectable mold growth at some point.
Dust and debris accumulate continuously. The EPA recommends inspection every 3–5 years, cleaning when visually dirty. Most homes that have never been cleaned have significant buildup after 5–10 years.
Solution
Section titled “Solution”- True north measurement built from first principles
- 360 Air System built from first principles by a longevity expert you can trust
- Turnkey installation
- White-glove maintenance with no markup
System
Section titled “System”- Measure
- Perfect Air System
- Turnkey Installation
- White Glove Maintenance
Wall-mounted filter? Or HRV?